Senior housing occupancy in the United States reached a record low of 78.8 percent in the first quarter of 2021, which was a fall of 8.7 percent from the previous year. From staffing shortages to the pandemic, the industry has seen a number of challenges in recent years. Improving building census numbers continues to be a major focus of independent living communities, and Executive Directors and community administrators need to be proactive and finding creative ways to tackle these challenges and provide attractive options in this already competitive market.